Designed by executives in philanthropy, Magnet is a cost-effective planning tool for philanthropy professionals to better cultivate and accelerate major and principal gifts.

The Landscape of Fundraising

Philanthropy is changing. As leaders in the field, we have all used existing platforms and tools available to executives in fundraising. None of them were built to help chief development officers or frontline fundraisers better engage their most important donors.

Increased
competition

The USA Giving Report consistently shows that donors are giving fewer, but bigger gifts. Rather than several small gifts, donors are tending to give bigger ones. Organizations not at the top of a donor's priority list are being left out. Magnet gives you a plan to become their priority.

Inadequate moves management

Cultivating annual gifts is different from major gifts; and cultivating major gifts is different than mega gifts, which really move the needle. Cultivating bigger giving is complex and not as simple as adding an action item in your normal database. Magnet is a comprehensive blueprint for your success.

Uninspiring and unintentional engagement

Bigger gifts require an ecosystem approach that facilitates highly personalized engagement. Most fundraising tools are built for you to engage and cultivate everyone in your database. We built Magnet so that you can bring more intentionality to your most important relationships. Magnet will accelerate abundance.