Why we built Magnet

Launching a start-up requires one thing: Solving a pain point that people will pay for. Our development process occurred over two years, interviewing Chief Development Officers, Vice Presidents of Advancement / Development, and President / CEOs about their main problems in fundraising. Very clearly, we learned that these executives wanted to accelerate the pathways to mega gifts. They wanted an efficient, clean, clear blueprint that simply told them "what to do."

Magnet was designed with this end in mind. The blueprint, delegation tools, calendar features, and user interface were built to give leaders a step-by-step workflow to accelerate these transformative gifts.

In 2025, we began beta testing the product and learned from users that the model we built has even more user applications. Medium-tier major gift teams can also use the product, as can annual philanthropy teams. Further, the novel technology we have built for fundraisers can be used in the for-profit world.

As we scale Magnet, we are eager to #accelerateabundance in ways we have not yet envisioned!