Why AI in fundraising won't work

In the ever-evolving world of fundraising, technology is playing a larger role than ever before. From AI-powered donor insights to blockchain-based transparency, non-profits must adapt to remain competitive.

But...

98% of dollars raised come from 2% of donors. Wealth continues to move toward the top of the giving pyramid, and over the next twenty years, we expect to see that gap widen. In short, non-profits will be competing for fewer, but bigger gifts. We already are.

So, although executives and leaders in the field will need to embrace innovations to remain competitive, do not let flashy innovations distract you: Cultivating and stewarding your Top 30 donors will make or break your success.

As Chief Development Officers, we built Magnet to ensure that organizations worldwide can accelerate their abundance by becoming more strategic, thoughtful, and organized in engaging their Top 30 donors.

Yes, embrace innovations, leverage automation, and better engage the masses. But, do not forget: How you effectively build relationships with your most important 7- and 8-figure donors will define your success.